WCDP

Rebranding for @walescouncilfordeaf

Keeping the old brand in mind, the new logo needed to recognise the past design so that clients and members would continue to recognise the organistation.

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The logo mark “p” works as its own identifier, inspired by the shape of our ear. The logo designed from drawings before digitalised and designed to structure (Logo Architecture).

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Additionally the brand has new illustrations with characters and sign language vectors designed to work with the organisation.

Fonts have been updated with a flexible sans serif font to work for different demographics.